Businesses rely on data to inform their decision-making and long-term planning, but frequently fail to grasp how collecting insufficient data or maintaining it poorly can negatively affect their marketing, sales, and profit. CRM systems are vulnerable to the buildup of bad data, which includes missing data, incorrect data, fields with the wrong data, duplicate data, or badly entered data. These simple mistakes can result in a campaign that generates hundreds of thousands of dollars or one that barely reaches your target audience and creates engagement. Having high-quality data in your CRM is critical to delivering positive experiences and increasing revenue.
Today, we are here to talk about the “Must Have 4 Data in Your CRM” guided by our experts.
Identity Data- Your customers, leads, and contacts can be identified using identity data, which includes descriptive information. This data should support your targeted efforts if it is properly collected and stored in a proper format.
Most of the Identity Data is made up of-
✅Name— Typically includes the contact’s full name or first & last name depending on the culture.
✅Mailing information— Physical address where we can outreach the contact, their office, workplace, etc.
✅Email address and telephone number—for faster and seamless communication.
✅Social Media— Links to social media accounts and preferred social media.
✅Relevant personal information— Date of birth, account information, or other related to your product or service.
Descriptive Data- Lifestyle details are essential in understanding your contacts and leads on a more personal level, providing insight into their general choices. You can here learn with Descriptive Data and their behaviors for sales & marketing efforts.
✅Descriptive Data usually comes up like these-
✅Career and education details— Company name, profession, and education level.
✅Family details— Contact’s marital and parental status, how many children they have.
✅Lifestyle information— (Home status, car models, general interests.) If you are aware of one or two of these, then you are in a deep understanding of them and are in their lives shoes.
Quantitative Data- You can use quantitative data to determine how your customers have engaged with your firm. It has never been difficult to understand your customer’s behavior even if you are hired recently. You can check the relationship or connection with your firm or business with a Click.
Examples of some Quantitative Data include-
✅How many purchases the contact has made from you? What services/ Products?
✅How often do they visit your website, and what brought them to your website?
✅Service tickets raised and attached.
✅How often do they engage with your company on social media platforms that you are active on?
Your CRM can store qualitative data to inform you about your customers' attitudes, motivations, and actions related to purchasing decisions. This data is usually gathered from direct feedback and surveys. If your vision is clear enough to gather as much information as you can, Qualitative Data will also play a key role in your business and understanding more about your leads and customers. These qualitative data can be used somewhere in marketing or sales to ensure the needs & wants are delivered efficiently.
✅How would you rate our company’s customer service?
✅How satisfied are you with your purchase?
✅Why did you make this purchase (for yourself, gift, etc.)?
✅What made you choose this product?
Above mentioned are the “4 Core Data Pillars for your CRM” to deliver positive experiences and increase revenue. Feed it, reuse it and gain an advantage from it.